<p>A <strong>roadshow</strong> in finance refers to a presentation event, typically organized by investment banks, to promote a new security issue or a company's stock to potential investors. It is a key component of the initial public offering (IPO) process or when a company seeks to raise funds through a bond offering.</p>

<h2>How It Works</h2>
<p>Roadshows usually involve a team from the company and the underwriters (investment banks) traveling to different cities to meet with institutional investors, such as pension funds, mutual funds, and hedge funds. The team presents the company's business model, financials, growth prospects, and the terms of the offering. Here's a breakdown of the process:</p>
<ul>
  <li>The roadshow team typically includes the company's CEO, CFO, and other key executives, along with representatives from the underwriting banks.</li>
  <li>Presentations are held in conference rooms at hotels or the offices of potential investors.</li>
  <li>Each presentation is followed by a question-and-answer session, allowing investors to gain a deeper understanding of the company and its offering.</li>
  <li>Roadshows can last several days and cover multiple cities, both domestically and internationally.</li>
</ul>

<h2>Why It Matters</h2>
<p>Roadshows play a crucial role in the capital-raising process. They provide companies with an opportunity to:</p>
<ul>
  <li>Directly engage with potential investors and build relationships.</li>
  <li>Demonstrate the company's value proposition and growth prospects.</li>
  <li>Address any concerns or questions investors may have about the company or the offering.</li>
  <li>Gauge investor interest and feedback, which can help set the pricing of the security.</li>
</ul>
<p>For example, during the Alibaba Group's IPO in 2014, the company's roadshow was instrumental in building buzz and generating interest among investors. The IPO ultimately became the largest in history at that time, raising $21.8 billion.</p>