<p>Return on Assets (ROA) is a financial ratio that measures how efficiently a company generates profit from its total assets. It expresses net income as a percentage of assets, indicating the productivity of the firm’s resource base.</p>

<h2>How It Works</h2>
<p>ROA is calculated by dividing net income by average total assets and multiplying the result by 100 to obtain a percentage:</p>
<ul>
<li><strong>Formula:</strong> ROA = (Net Income ÷ Average Total Assets) × 100</li>
<li><strong>Net Income:</strong> Profit after all expenses, taxes, and interest, found on the income statement.</li>
<li><strong>Average Total Assets:</strong> (Beginning‑of‑period assets + End‑of‑period assets) ÷ 2, taken from the balance sheet.</li>
</ul>
<p>A higher ROA suggests that the company is better at converting its investments in assets into earnings. Analysts often compare ROA across peers in the same industry because asset intensity varies widely between sectors.</p>

<h2>Why It Matters</h2>
<p>ROA provides insight into operational efficiency and helps investors assess whether a firm’s management is using its asset base effectively. It is especially useful when evaluating capital‑intensive businesses such as utilities or manufacturing, where large asset holdings can mask profitability if not properly utilized.</p>
<p><strong>Example:</strong> Company A reports net income of $2 million and average total assets of $20 million. Its ROA is ($2 m ÷ $20 m) × 100 = 10 %. If Company B in the same sector has an ROA of only 5 %, investors may infer that Company A generates twice as much profit per dollar of assets, signaling a potential competitive advantage.</p>