<h2>What is a Trademark?</h2>
<p>A <strong>trademark</strong> is a legal symbol, design, word, or phrase that distinguishes and identifies the source of the goods or services of one party from those of others. It is a form of intellectual property that provides legal protection to the owner of the mark by ensuring the exclusive right to use it for specific products or services.</p>

<h2>How It Works</h2>
<p>Trademarks are typically represented by the symbol ™ for unregistered trademarks and ® for registered trademarks. Here's how they work:</p>
<ul>
  <li><strong>Registration</strong>: Trademarks can be registered with the relevant intellectual property office, such as the United States Patent and Trademark Office (USPTO) or the European Union Intellectual Property Office (EUIPO).</li>
  <li><strong>Rights</strong>: Once registered, the trademark owner has the exclusive right to use the mark in connection with their goods or services. They can prevent others from using a similar mark for related products or services.</li>
  <li><strong>Duration</strong>: Trademarks can last indefinitely as long as they are used and the registration is renewed periodically.</li>
</ul>

<h2>Why It Matters for Businesses</h2>
<p>Trademarks play a crucial role in business:</p>
<ul>
  <li><strong>Branding</strong>: Trademarks help businesses create a unique identity and build brand recognition.</li>
  <li><strong>Protection</strong>: They protect the business's investment in marketing and advertising by preventing competitors from using a similar mark.</li>
  <li><strong>Goodwill</strong>: Trademarks can become valuable assets, representing the goodwill and reputation of the business.</li>
</ul>

<h2>Example</h2>
<p>Consider the trademark "Coca-Cola". It is one of the most recognized trademarks worldwide. The company, The Coca-Cola Company, has exclusive rights to use this mark for their soft drinks. If another company tries to use a similar mark for a competing product, The Coca-Cola Company can take legal action to protect their trademark.</p>

<h2>Key Takeaways</h2>
<ul>
  <li>Trademarks are legal symbols, designs, words, or phrases that distinguish and identify the source of goods or services.</li>
  <li>Trademarks can be registered for legal protection and exclusive rights to use the mark.</li>
  <li>Trademarks are crucial for businesses as they help in branding, protection of investments, and building goodwill.</li>
</ul>