<p>Share of Wallet (SOW) is a metric used in the crypto industry to measure a user's spending on a specific platform or service relative to their total crypto-related spending. It's a way to gauge a platform's dominance and user loyalty in the crypto ecosystem.</p>

<h2>How It Works</h2>
<p>The SOW is calculated as the ratio of a user's spending on a particular platform to their total crypto spending, then multiplied by 100 to get a percentage:</p>
<p><strong>SOW = (Spending on Platform / Total Crypto Spending) * 100</strong></p>
<p>For example, if a user spends $100 on Platform A and $200 across all crypto platforms, their SOW for Platform A would be (100 / 300) * 100 = 33.33%.</p>

<h2>Why It Matters</h2>
<p>SOW is a crucial metric for crypto platforms to understand their market share and identify areas for growth. A high SOW indicates strong user loyalty and a dominant position in the market. For instance, a SOW of 50% or more suggests that users are primarily using that platform for their crypto activities.</p>
<p>For users, understanding SOW can help them make informed decisions about where to allocate their crypto spending. By diversifying their SOW, users can take advantage of different platforms' unique features and services, potentially maximizing their crypto investment returns.</p>