<p><strong>White label</strong> in forex refers to a fully functional brokerage platform—such as a trading interface, back‑office system, and liquidity integration—that is developed by one company but rebranded and sold to another entity as if it were their own product. The purchasing company can apply its own logo, color scheme, and corporate identity while the underlying technology remains provided by the original provider.</p>

<p>This arrangement matters because it enables introducing brokers, fintech startups, or banks to launch a branded trading service quickly and cost‑effectively, avoiding the lengthy development and regulatory hurdles of building a platform from scratch. For example, a newly established <a href="/NewSite/encyclopedia/introducing-broker/" class="ency-link">introducing broker</a> might purchase a white‑label MetaTrader 5 solution, customize it with its branding, and offer clients access to forex and CFD markets under its own name, while the white‑label provider handles infrastructure, maintenance, and liquidity connectivity.</p>